Cash and Huddie are young men who anchor their entire lives around music. Ardent Music lovers, their discussions are around music, bands, cover versions, trivia and other music related topics. This knowledge comes in handy when they spar with one another. Every single phrase in their vocabulary comes with a loaded musical connection. One day, when they walk into the Rodeo Rock Record Shop, a used vinyl record shop in the neighborhood, they meet Melody, and Cash is smitten with her. Cash and Huddie visit the record shop every day, so that Cash could ask Melody out. But it takes several months before he finds the courage to ask melody out. Melody was a member of ‘Vanes’ a happening local band, which she had quit because of differences of opinion with the others. A hardcore music lover herself, Melody finds solace in her job at the record shop. Being surrounded by records helped her cope with her depression because of the loss of her parents. When a crisis befalls the Record Store, Cash comes forward to find an unconventional solution that benefits everyone and solves their problems.
‘Rodeo Rock Record Shop’ is a feature length script from Writer Devin Dugan. Dugan creates a world filled with music lovers where every dialogue digs into the rich vaults of musical history to come up with gems of valuable information, lesser known facts, music trivia, etc. The film is a treasure trove for the music lover who enjoys his music with a bit of the back-story. Dugan also addresses the drastic changes in the music industry that have affected the way music is produced, sold, enjoyed. He covers the entire range of mediums from vinyl records to Spotify, giving each one its due recognition. Weaving through this information packed film is the sweet love story of Cash and Melody that is beautiful for of its simplicity.
Cash and Melody mention some songs command a special place because of the memories associated with them. ‘Rodeo Rock Record Shop’ is a rollercoaster ride, just by of the sheer number of songs that are discussed in it.